I wrote a guide for people who lost someone they loved. I am a grief counselor. My name is Ruby D.-S. I see people in pain every day. People in pain talk about very specific things.

They talk about the smell of a wool coat. They talk about the way a floorboard made a sound when a person walked on it. They talk about a dent in a silver spoon. I wrote my guide and I used these details. I wrote about the wool coat and the floorboard and the spoon.

Then I looked at a computer. The computer had a tool on the screen. The tool told me that no one searches for the word “floorboard.” The tool told me that no one searches for “silver spoon.”

The tool said I should use the word “closure.” The tool said I should use the word “journey.” I wanted people to find my guide. I deleted the floorboard. I deleted the spoon. I typed the word “journey” five times.

I made a mistake. I made my guide look like every other guide. I made the pain of my clients invisible.

The Man and the Leapmotor C10

A man sits at a desk in an office. The office is in a city. The desk is white and hard. The man has two monitors. The left monitor shows a tool for words. The right monitor shows a product page.

The product is a floor mat. The floor mat is for a car. The car is a Leapmotor C10. The man has the floor mat on his desk. The floor mat is made of a heavy material. The material is black. The material has no smell.

The man writes a sentence about the floor mat. He writes that the floor mat has a high edge. He writes that the edge is three centimeters tall. He writes that the edge stops water from hitting the carpet of the car. He writes that the mat does not slide when a shoe touches it.

The man looks at the left monitor. The left monitor shows a list of words. The word “edge” is not on the list. The word “carpet” is not on the list. The list shows the words “all-weather protection.” The list shows the words “premium quality.” The list shows the words “easy to clean.”

The tool says these words are popular. The tool says thousands of people type these words into a box. The man looks at his sentence. He looks at the mat on his desk. He knows the mat is good because of the edge. He knows the mat is good because it does not smell.

But the tool does not care about the smell. The tool does not care about the edge. The man moves his hand. He moves the mouse. He highlights his sentence. He presses the delete key. The sentence is gone.

The man types “all-weather protection.” He types “premium quality.” He feels nothing. He has replaced a real object with a set of words.

The Death of Detail

This is a loop. The loop happens every day. It happens thousands of times. A person wants to buy something for their car. They open a search box. They do not know what to type. They remember a page they read yesterday. That page used the words “all-weather protection.”

So the person types “all-weather protection” into the box. The computer sees the person type these words. The computer tells the tool that these words are popular. The tool tells the next writer to use these words.

The next writer deletes the real details to use the popular words. Each time the loop turns, a detail dies. The world becomes a list of nine words.

The nine words are on every page. The pages are interchangeable. The products are different but the words are the same.

The Four Tabs of Silence

A buyer goes to the internet. The buyer owns a Leapmotor C10. This is an electric car. It is a family car. The buyer wants to protect the interior of the car. The buyer opens four tabs on the browser.

The first tab is a shop. The shop says the mats are “premium.” The second tab is a shop. The shop says the mats are “durable.” The third tab says the mats are “all-weather.” The fourth tab says “perfect fit.”

The buyer reads all four tabs. The buyer does not know which mat is better. The words provide no information. The words are just sounds that the computer likes. The buyer is frustrated.

The buyer wants to know if the mat will block the seat rail. The buyer wants to know if the mat will catch the mud from a child’s boot. The search system was built to help the buyer find a mat. Now the search system makes it impossible to choose a mat.

The buyer leaves the shops. The buyer goes to a forum. The buyer goes to a video site. The buyer looks for a person who owns the car. The buyer wants to see a video of a hand touching the mat.

The buyer wants to hear a person talk about the specific fit around the center console. The buyer has to escape the search system to find the truth. The buyer is looking for

leapmotor c10 accessories

but the buyer is tired of the words. The buyer wants the physical reality of the object.

Magnets and Mud

A car has many parts. An electric car has specific needs. A Leapmotor C10 has a screen in the center. The screen can get scratched. A person might want a silicone centre console screen protector.

A person might want an EV charging gun rain cover. These are real objects. They solve real problems. A rain cover stops water from entering a charging port during a storm. This is a literal fact.

I see this in my office too. A person comes to me. They say they feel “bad.” I ask them what “bad” means. “Bad” is a word like “premium.” It covers the truth. I ask the person to tell me about their day.

They tell me they could not open a jar of jam. They tell me the jar was the kind their husband liked. They tell me they sat on the floor and looked at the jar. This is the truth.

This is not a “journey.” This is a woman and a jar of jam on a kitchen floor. When we use generic words, we stop seeing the floor. We stop seeing the jar.

The car accessory industry is full of these generic words. A person buys a Leapmotor C11 or a C16. They want a headrest neck pillow. They want to know if the pillow is soft.

They want to know if the strap reaches around the seat. They read the word “ergonomic.” The word “ergonomic” is a wall. You cannot see through it. You cannot feel the foam through the word.

The word exists because the search box demanded it. The person who wrote the word was following a rule. The rule says that the search box is the boss. The rule says that the human who reads the page is secondary.

“I stopped following that rule in my practice. I stopped using the word ‘closure.’ I started writing about the jars of jam.”

– Ruby D.-S.

I started writing about the dust on the bookshelf. My website did not show up at the top of the search results for a while. The computer did not like my words. But the people who found me stayed.

They read the words and they knew I was talking about a real life. They knew I was not a machine.

Luxury vs. Geometry

The people who own a Leapmotor D19 or a C10 are researchers. They are practical people. They drive their children to school. They go on long trips.

They need a foldable car mattress that actually fits the cabin geometry. They do not need a “luxury sleep solution.” They need a piece of foam that is the right shape for the car.

When a company writes about the shape of the foam, the company is being honest. When a company writes about the “luxury” of the foam, the company is talking to the search box.

The loop can be broken. A writer can choose to describe the seat rails. A writer can choose to describe the thickness of an instrument panel light blocking pad. A writer can say that the pad stops reflections on the glass.

This is a specific benefit. It is not “all-weather protection.” It is a man seeing the road better at noon. If enough people write about the reflections, then people will start to type “reflections” into the search box. The tool will change. The loop will change.

The writer deletes the mat and types the word.

A word for a floor mat should point at the rubber and the dirt. A word for grief should point at the empty chair. When we let the search box decide our words, the words stop pointing. They just circle each other.

We get a world where everything is “premium” and nothing is real. I look at my desk. I see my pen. I see my lamp. I will not call my lamp a “lighting solution.” I will call it a lamp. It has a metal base. It has a yellow bulb. It helps me see the paper. That is enough.

The owners of the Leapmotor C-series deserve this honesty. They bought a car that is different from other cars. They bought a car that is new. They need accessories that are made for that car.

They need to know that a door shock absorber cushion will stop a specific sound. They do not need to be told the cushion is “high-quality.” Every cushion on every website says it is “high-quality.”

The word has lost its teeth. It cannot bite into the truth anymore.

We must find new words. We must use the words that describe the weight and the height and the smell. We must talk to the person, not the box.